Vegan Butcher. Producing premium quality plant based meats
Vutcher creator, 90s hobby rockstar and animal lover.
Not necessarily in that order.
Everything plants do is just cool.
How they frame road trips just perfectly. And grow, baby, grow. Even under the flaming hot Aussie sun. So cool. They give us energy to catch live gigs. And meet with our friend Pete on a Tuesday at 3pm just because. And don’t get us started on how easy they are on the eye.
But sometimes they just taste blah. Like, when the stove top volume knob’s cranked too high. And the broccoli goes beer-brown, ew. Brussel sprouts bobbing in the flour-and-water sauce glugfest? So cute, but, so yuck. So we’re on a mission to help plants everywhere reclaim their status as the true rock stars of every dish. While leaving cuddlies and critters to rock on in their natural habitats.
Some other plant-based meat brands have led the way. And now we have our own take. To us, flavour is everything. So if we can replicate the mouthfeel and crunch of animal meat with all natural ingredients and even more protein…
Why wouldn’t you want to give plants a go?
FREE FROM GMO, PRESERVATIVES & ARTIFICIAL COLOURS
LOCALLY HANDMADE IN BYRON BAY USING PREMIUM 100% NATURAL INGREDIENTS
MORE PROTEIN CONTENT THAN ANIMAL MEAT.
YEP IT'S TRUE!
Behind the Plant Addiction
A scuba diving trip, and a
"fake meat? Yuck!"
Think starting a plant based business looks like a frolic and forage into the forest?
It wasn’t quite as tree-kissy-huggy for us.
More like eating cauliflower for 3 weeks straight.
Trying every plant-based meat under the dang sun.
And spending two years in the kitchen, wiping sweat from our brows.
What started as a way to make plant meats at home… transformed into something munch much bigger.
213 recipes* later...
*Not actually. We have no idea how many recipes it took. But we do know we dreamt of bacon, talked about bacon, shared our bacon and bacon bacon bacon. Just ask our friends!
music cranked in the Kitchen
We believe fake meats can actually be tasty, good looking, planet friendly and make all kinds of people happy. We’re here to prove it.
Our rashers are free from so many things, you may be like, ‘what the heck is in these things?’
✓ No soy
✓ No GMO
✓ No preservatives
✓ No artificial colours
✓ No sulphates
✓ 9 amino acids
✓ Heaps of protein
✓ Premium ingredients
✓ Australian ingredients
“Leave nothing but footprints.” Someone smart said that once, and we think they were onto something.
Lace up your boots and take a (gentle) stomp down memory lane to see where Vutcher’s at, and where your support can frisbee us off to next.
2021 | 90% Australian ingredients
2022 | Offset CO2 for all stockist deliveries
2023 | Founder went vegan – 2772 kg CO2 reduced annually
2024 | 5 trees planted on customer’s behalf
2025 | 100% biodegradable packaging (revisiting!)
2026 | 100% local ingredients
With your support, we can help critters and cuddlies rock on in their natural habitats. We’re not saying burn all your clothes and march in the streets if you don’t want to. But any small change makes a huge difference. Like, a 143-kg-of-CO2-reduced-each-year*-when-you-have-one-plant-based-day-a-week kind of difference.
Kick-flip your cravings while you high-five critters, cuddlies, yourself and, y’know… planet earth
It's NOT a cult
Just an amped-up plant based recipe frisbeed to your inbox every month. Nothing to see here. Definitely not a cult, that's for sure.